When “UX design” comes up in conversation, most people think of front-facing graphic design, intriguing fonts and logos, and eye-catching visuals. And while all those things definitely play a part in UX design, the user experience is much more complex.
UX design, aka user experience, is what web designers use to create relevant and meaningful experiences for visitors and customers alike. It includes but isn’t limited to product integration, user pathways, branding, functionality, and usability.
In today’s world, intuitive user experiences can set your business apart—but is a good UX worth the cost? It’s probably no surprise that we think it is, but if you need convincing, read on to see why UX design matters and why we know it’s worth the investment.
Why should my business invest in good UX Design?
1. Good UX Design makes Happy Customers
And happy customers just don’t… Wait, I think we used a Legally Blonde quote in our last blog… How many is too many? Anyway—When a consumer visits your website, they are most likely not there by happenstance. They’re attempting to solve a problem they have or get a product they really want! Be it an endless string of bad hair days, a solution to keep their shriveling house plants alive, or *insert your issue here*— consumers want answers to their problems, and they want those answers sooner rather than later. That’s where UX design comes in!
Excellent UX design helps users navigate your website more efficiently. It anticipates their needs, desires, and potential problems, and then uses that data to make navigating the site intuitive. Research shows that if a site visitor can’t find a link to what they’re looking for within 10 seconds, they typically just leave and try a different site. Users will always appreciate good UX design, whether they’re aware of it or not (and they most likely won’t be). However, users DEFINITELY know when they are experiencing a bad UX.
2. Good UX Design Saves You Time and Money
We know what you’re thinking, ”As a small business, how could good UX design save me time and money when I have to spend so much money to get it?” Let’s be real. Your question is valid, but hear us out! How much time does your business spend fielding questions and solving unnecessary problems? Whether you know it or not, answering questions and spending countless hours going after poor leads costs a lot of money. You’re paying people to do it, right? Yep. A good website user experience can help alleviate some of your customer service pain points, giving you and your employees more time to direct your focus toward other things. Here are some practical, time-saving benefits of good UX design:
- A well-thought-out Homepage that quickly addresses common questions
- A strategically placed FAQ page
- Chatbot software to manage initial user interactions
- A price point or price range for your business to field out bad leads
- A clear and straightforward path down the sales funnel to take payments
- Cutting down on phone calls by creating contact forms that allow users to contact you through automation
However, no company would ever be successful by eliminating all human contact with customers, we all need and want that personal touch, but a streamlined user experience can make automated internet interactions and the path to conversion on your website more enjoyable. Not to mention, it could make you more profitable—and we all want that, right?
Which brings us to…
3. Good UX Design Increases Your Revenue
We know for most of you, it’s not just about making a buck. You got into your business because you were passionate about your product or service. However, you’ve got to feed your family and these gas prices aren’t going anywhere (for now). All of that said, happy customers become loyal customers, and loyal customers bring in, let’s say it together—MONEY.
Okay, how about an example? Suppose you improve your website’s checkout experience by allowing customers to save their credit card information, therefore speeding up the checkout process. You could even take it a step further by offering them a secure way to save and fill in personal information such as names, phone numbers, and addresses during checkouts.
Streamlining this process will make your website visitors more likely to purchase your products. Because most people are one text message with a funny meme away from forgetting what they had in their cart. And while this is only one example, imagine what else you could do by keeping your customers in mind when building your website or app!
Maybe it’s been a while since you’ve had a good look at your website’s user experience journey, or perhaps it’s not something you’ve ever thought about. Either way, integrating UX design into your business platform can take time and money, but it will 100% pay off and add to the value, revenue, and longevity of your business.
Unsure of where to start when it comes to UX design? Drop us a line—our team would be happy to help resource you!