According to experts, 46% of the world’s population is currently using social media, and that percentage is continuously growing. So whether you like it or not, incorporating social media into your business plan is no longer optional—it’s an essential part of business growth, an invaluable avenue for customer insight, and a great way to showcase your business’s creativity. Still need some convincing? Let’s look at 5 ways social media can contribute to your business growth:
1. It increases your visibility & brand awareness
If your business isn’t using social media, does it really exist? The answer to that can vary based on who you’re trying to reach, but for the most part, we can pretty much guarantee your audience is on social media. Now, depending on who you are, your audience may be on certain platforms and not on others (Check out this blog for more on that). It may come as somewhat of a shock to you, but the more people know about your business, the more they trust it—and the more they trust it, the greater potential for you to gain new customers and followers. Crazy right?! Social media can be a great way to get your name out there in front of new people on a regular basis and to show the people who already follow you more of who you are.
2. It builds authenticity
We know the “A” word gets thrown around a lot, but let’s face it—buzzword or not—authenticity on social media is a critical part of the success of your business. Loyal and potential customers alike want to know who you are, what your business is about, and what it stands for—and sorry to say, but flyers created in Microsoft Word just won’t cut it anymore. Social media is the new word of mouth marketing, so why not flex your creative muscles and use it to showcase the truest and best parts of your business?
3. It helps you stay at the top of people’s minds
If someone has a specific need and you can help meet that need, is your business the first thing that comes to mind? You would like to hope so, wouldn’t you? We all want to be a trusted name in our respective fields, but how do we get there? By consistently creating engaging, dynamic, and relevant content! No matter what your niche is, social media gives you the opportunity to establish your business as the expert—the go-to for information on topics related to your field. So when a need arises, your name is already on your audience’s mind.
4. It helps you keep an eye on your competitors
According to a recent article by Nerd Wallet, 96% of small businesses say they use social media in their marketing strategy—and with so many small businesses using social media, it’s important to keep a pulse on what your competitors are up to. Are they launching new products or providing discounts? Perhaps there’s a flaw in a competing product or service that can be remedied by your company. Addressing these issues (in a non-catty way) can attract new buyers and keep loyal customers!
5. It creates a channel for customer support
On top of the dynamic and engaging social media content you create, what keeps customers coming back? Say it with us, GREAT CUSTOMER SERVICE. Honestly, we could talk about this for days, but for the sake of time we won’t. However, we did write a blog about it, so check that out if you want.. ; )
Social media is an extremely useful tool for customer service because it allows your customers to access you in a way that’s convenient for them. Instead of going through a phone tree or being on hold for an hour, your customers can simply hop on Instagram, @mention the name of your business, and get the help they need! Responding to customers in a timely manner builds trust, and trust leads to… we’re sure you get it by now.
Social media is ever-evolving and can be hard to keep up with. But it can also be a great asset to your business if you know how to use it! Not sure where to start? Don’t worry—that’s where we come in. Our team would love to help you develop a social media strategy that works for you and your company’s specific goals. Interested? Drop us a line.