The Most Elusive of Them All: Content Creation

The Most Elusive of Them All: Content Creation

January 30, 2017

Content creation is one of the key business components that, while the most important, is probably the most stressful. How can you always be expected to come up with new ideas all the time? And further, how can you keep these ideas innovative and fresh? Here are five ways to encourage creativity and innovation while still in the office:

1. Make a list of topics

Even if these topics don’t end up on your company blog or your LinkedIn profile, this is one of the simplest ways to start the brainstorming process. Inc. has a few different kinds of techniques for this. When you’re making this list, make sure to use whatever medium you are most comfortable with (whether that is sticky notes, computer, whiteboard, etc.)

2. Take a walk

As simple as this seems, sometimes it just takes getting up from your desk and taking a lap around the office. You might spark a conversation that turns into content, or you might see something that reminds you of this cool article that you read recently. This oldie but goodie New York Times article proves that a walk might just be your best bet to boost creative thinking.

3. Think about your audience

Who are you trying to reach? Are you writing a corporate post with references? Are you writing a personal article for your own blog? All of these options have different people that should direct your content creation. If you work or are near the people that might be reading your writing, ask them what they would be interested in reading. This might even add to your list of topics. Forbes does a great job of articulating some questions for you to answer about your audience.

4. Find your “content crush”

Who is the personal or professional person who you admire? You love their website, their social media, their blog, or whatever they create. Read, write, research everything that they’ve made or done that you really like. When you’ve done your background work, create a list of the reasons that you’re inspired by them. Maybe one of those reasons is something that you’ve been striving for, and this could kickstart your creativity too! Here are some #artgoals from visual artists that might help you get started on your content crush list.

5. Start writing

Content creation starts with just that—creating content. Nothing helps more than putting pen to paper or fingers to keyboard. Some inspiration might ease your mind. The easiest way to keep writing is to start writing, so if you follow these steps (or create your own), you will feel empowered when you sit down to employ your creativity. We want to see those words published! The more opportunities you take to write, the more you open yourself up to people reading and enjoying your content. Five steps later, and now you’re off to write (or walk) your way to a better, more creative feed.

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